True North Physio

Website traffic held roughly steady last week. The site drew 1,498 visitors against 1,541 the week before, a change of -2.8%. Search sent 607 people, compared with 616, or -1.5%. Movements that small are normal week-to-week wobble, not a trend.

Sales came in at 103, down from 111 — -7.2%. That dip is deeper than the softness in traffic, so visitor volume alone does not explain it. Mid-July holidays, appointment availability, or ordinary randomness in a small weekly count could all be behind it, and this data cannot tell us which.

Nothing here demands action yet. Watch whether bookings bounce back; if the gap holds, review clinic capacity and the pages search visitors land on.