The Gilded Frame

Website traffic dipped slightly last week, with 1,039 visitors against 1,080 the week before — a change of -3.8%. That's a small enough move that it may just be normal week-to-week variation rather than a real trend.

More interesting: sales went the other way. You rang up 85 sales, up from 81, a rise of +4.9%. So fewer people came, but more of them bought. That points to better-quality visitors, or stronger in-store closing — though with only a week of data, we can't say which for certain.

Worth watching whether the traffic softness continues. If it does, we'd want to look at where visitors are coming from. For now, the sales trend is the more encouraging signal.